Privacy Policy
Last updated: 24.10.2026
Version 1.0
What
it's about
This privacy policy describes how Keller Früchte + Gemüse AG processes personal data. It applies to visits to our website, the use of our ordering app and online shop, the distribution of price lists and market reports, our business relationships with customers, suppliers, and partners, as well as job applications. The Swiss Federal Act on Data Protection (FADP) is the governing law. If the EU General Data Protection Regulation (GDPR) is applicable in specific cases, it shall apply as a supplement.
Data Controller
Entity
Keller Früchte + Gemüse AG
Bremgartenstrasse 31,
5643 Sins,
Schweiz
+41 44 865 41 80
Origin of the
data
We primarily process data that you provide to us directly or that is generated through your use of our website, app, or shops. We also receive data from your company, such as contact details, as well as from ordering and procurement platforms and billing partners. Additional data is obtained from public sources, such as the commercial register, and from credit reports provided by credit agencies.
Which data we process and why
Website. Our website is hosted by Webflow, Inc., San Francisco, USA. Data is stored in the USA (Amazon Web Services) and delivered via the Cloudflare network. When you visit our website, technically necessary data is stored in server log files: IP address, date and time, page visited, referrer URL, browser, and operating system. This data is used to ensure the secure and stable operation of the website and is stored only for as long as is necessary for this purpose.
Contacting us. When you contact us via email or phone, we process your information in order to respond to your request.
Contact form. When you use our contact form, we process the information you provide (name, email address, message, and optionally company and phone number) to respond to your inquiry. The inquiry is sent to us via email and is also stored by our hosting provider, where it is deleted after a maximum of 12 months. To protect against spam and misuse, we use Google reCAPTCHA in our form (provider: Google Ireland Limited, Ireland, and Google LLC, USA). reCAPTCHA checks whether the input is made by a human. For this purpose, data such as your IP address, browser and device information, usage data, and potentially cookies are transmitted to Google, including to the USA. We have a legitimate interest in protecting our form from automated access. Further information can be found at policies.google.com/privacy.
Market report and price list. We publish our market report on this website. Customers receive their price list and a notification regarding the latest market report via email. To do this, we process the contact person's email address, name, and company. We only send this information to customers and only regarding our own similar offerings. You may opt out of receiving these emails at any time by using the link provided in every email or by sending an email to info@kellergemuese.ch. We will then remove you from our mailing list.
Customers and orders. We process company and address details, names and contact information for points of contact, order, delivery and billing data, payment and credit information, as well as correspondence. This also applies to orders placed via our ordering app, online shop, or connected ordering and procurement platforms. These data are processed for the purposes of contract fulfillment, delivery, billing, customer support, and the further development of our services. Before entering into or expanding a business relationship, we may check creditworthiness and obtain information from credit agencies for this purpose. We create a user account for the app and the shop.
Suppliers and partners. We use contact and contract details for procurement, quality assurance, traceability, and payment processing.
Job applications. We use application documents exclusively for the recruitment process.
Other purposes. We also process personal data to comply with legal obligations (e.g., accounting, food safety regulations), to protect and enforce our legal claims, to ensure the security of our IT systems, and in the context of corporate transactions such as financing, investments, or the sale of business units. We may inform our business clients about our offerings. You may object to this at any time.
To enter into a contract with us, we require the necessary information. Without these details, we are unable to accept orders or process deliveries.
Cookies +
Web analytics
Cookies. We use strictly necessary cookies to ensure the website functions correctly, to save your cookie preferences, and to protect our contact form from spam (Google reCAPTCHA, see section 4). We only use web analytics cookies if you provide your consent via the cookie banner. You can change or withdraw your selection at any time via "Cookie Settings" at the bottom of the page.
Google Analytics. With your consent, we use Google Analytics 4. The provider is Google Ireland Limited, Ireland, with Google LLC, USA, acting as a sub-processor. Google Analytics uses cookies to track how our website is used, including pages visited, time spent on the site, device and browser information, approximate region, and traffic source. We use these insights to improve our content and user experience. IP addresses are not stored. Google Signals, ad personalization, and detailed location and device data are disabled. Data is deleted after 14 months. You can find more information at policies.google.com/privacy.
Microsoft Clarity. With your consent, we use Microsoft Clarity. The provider is Microsoft Ireland Operations Limited, Ireland, in conjunction with Microsoft Corporation, USA. Using cookies, Clarity records how visitors interact with our website, such as mouse movements, clicks, and scrolling behavior, and presents this as heatmaps and session recordings. Text and input fields are masked and are not recorded. We use these insights to make our website more intuitive and user-friendly. Recordings are deleted after 30 days, and other data after 9 months. Further information can be found at privacy.microsoft.com.
You can prevent data collection by Google Analytics and Microsoft Clarity by declining consent in the cookie banner or by withdrawing it via "Cookie Settings."
Embedded content +
Social Media
Fonts are served via our hosting provider; no data is transmitted to Google in the process. Videos are hosted directly on our website and are not embedded via third-party platforms. Links to Facebook, Instagram, and LinkedIn are simple references. Data is only transferred once you click on such a link. The respective privacy policies of those platforms apply.
Disclosure
to third parties
We only share personal data to the extent necessary for the stated purposes. Recipients include, in particular:
- IT and software service providers, such as those for hosting, ordering apps, online shops, email marketing, as well as ERP, CRM, and office software
- Providers of web analytics and security services (Google, Microsoft), as described in sections 4 and 5
- Ordering and procurement platforms used by our customers to place orders
- Logistics and transport partners
- Billing, factoring, and del credere partners, banks, and payment service providers
- Credit reporting agencies
- Trustee, auditor, legal and other advisors
- Companies within our group
- For transactions: investors, financing partners, and potential acquirers, including their advisors, subject to confidentiality.
- Public authorities and courts, where we are legally required to do so
Announcement
abroad
We primarily process personal data in Switzerland and the EEA, where the Federal Council recognizes the level of data protection as adequate. Certain service providers, particularly our hosting provider Webflow as well as Google and Microsoft, also process data in the USA; other service providers may process data in additional countries. We transfer data to recipients in the USA who are certified under the Swiss-U.S. Data Privacy Framework. We only transfer data to other countries without an adequate level of data protection if appropriate safeguards are in place, such as the standard contractual clauses recognized by the FDPIC, or if a legal exception applies.
Data retention
We retain personal data for as long as required by the purpose of processing or as prescribed by law:
- Business records: 10 years (Art. 958f CO)
- Server log files: for as long as is necessary for secure operation
- Google Analytics: 14 months
- Microsoft Clarity: Recordings 30 days, other data 9 months
- Contact requests with the hosting provider: a maximum of 12 months; otherwise, until resolved, provided no business relationship is established.
- Email distribution list for price lists and market reports: for the duration of the customer relationship or until you opt out.
- Application documents: until the conclusion of the process, or a maximum of 6 months thereafter, unless you consent to a longer retention period.
Afterwards, the data will be deleted or anonymized.
Analytics +
automated decisions
We analyze our customers' order and sales data to provide targeted support and plan our product range. We do not make automated individual decisions that have legal effects on you or significantly affect you.
Data security
We protect personal data using appropriate technical and organizational measures, including encrypted transmission (TLS), access restrictions, data backups, and staff training. However, complete security cannot be guaranteed for data transmitted over the internet.
Your
rights
You may request information about your personal data, have it corrected or deleted, and request that it be provided in a standard electronic format. You may object to the processing of your data, particularly for advertising purposes, and withdraw any consent you have given at any time. Please direct any inquiries to info@kellergemuese.ch or to our postal address. We may require proof of identity. Legal retention requirements may prevent the deletion of your data.
Your
complaint
You may file a complaint with the Federal Data Protection and Information Commissioner (FDPIC), Feldeggweg 1, 3003 Bern, www.edoeb.admin.ch.
Our
changes
We may update this privacy policy at any time. The version published on our website applies.
